Every year should feel like a fresh start for your business. It’s good to take a step back and look at what had worked the year before and what possible changes could be made for improvements in the coming year ahead. In the world of technology it is more important than ever to keep up with trends and even stay ahead of the curve if possible.
Your website may have been new and fresh 2 years ago but I promise you if you haven’t been updating and revamping this will not be the case today. The speed of change is unprecedented in the world of technology with trends and fashions sometimes changing twice in one year and to keep up with it you need to be on the ball and willing to change with the times.
Outdated Website Design
In a study taken by Forbes upon were 15 participants were asked to search the web for health information relevant to themselves the rate the factors that influenced them most to trust said websites. Amazingly the findings were as followed 96% confirmed the design of the page and not the content swayed their feelings.
An unattractive website can give the customer the feeling the company is unprofessional. The largest and most successful brands and organizations spend millions if not billions updating and streamlining their online presence to maintain a slick and cared for brand image.
The problem is some owners have a personal connection to their original website design. And yes it may have looked slick 5 years ago but to current customers it may look tired, worn out and un care for.
Invest in your Website to Invest in yourself
If you are not willing to invest in a platform which is more important than ever to businesses across the globe, why would your target audience invest in you? Your website is your brand and if it’s not fresh and engaging, customers will simply find a similar company that is. Have pride in your business, keep up to date with new online trends, be it videos, blogs or simply new fonts and styles.
Is your Website mobile responsive
In the current mobile crazed world community it’s simply a travesty if your website is not currently mobile responsive. A responsive website will change images, fonts, margins and all other elements of your website to seamlessly fit to user’s mobile phone. Mobile users simply do not have the attention span to scroll and play about with a website that doesn’t neatly open on their screens. A current survey released by Salesforce found 83% of mobile users say a seamless mobile website service is very important when choosing a product or service online.
Outdated Branding
It is so important for companies to keep updated and relevant with their online presence these days and branding is everything. When we talk about branding it’s not simply a case op updating a logo or changing a few background colors. Companies and Brands change and evolve so make sure this translates onto your website. Move with the times by continually updating designs content and the overall feeling of your website to stay relevant.
