SOME DETAILS

Eatigo is the leading restaurant reservation platform in Asia, featuring hundreds of upscale and fine-dining options listed on their site. These restaurants offer dynamic discounts based on the time of day, with the greatest savings available during off-peak hours. With a vast selection of restaurants and cuisine, Eatigo has expanded to multiple Asian countries.

Eatigo reached out to us for assistance in launching their brand in Thailand, with the aim of separating them from other similar platforms in the market. Our strategy involved creating a series of 3 promotional videos and 1 instructional video to showcase the app’s functionality. The videos were targeted towards key audience segments, and once completed, were distributed across various brand-owned and third-party social media platforms to generate buzz and drive word-of-mouth marketing.

CAMPAIGN COMPONENTS

Communication Strategy

Full communication strategy was produced in order to help better understand the audience and brand message.

Photography & Videography

Multiple creative video production to easily explain the brand concept.

Content Seeding

Videos were shared across multiple platforms to increase brand awareness

Influencer Marketing

Influencers were established that best fit the brand and target audience and were utilised to spread the brand message.
Categories: MARKETING, PHOTOGRAPHY & VIDEOGRAPHY